guten morgen,
i'm writing this from the subterranean techno catacombs of berlin where i've been spiritually dismembered for my annual tax reckoning. the strobes flash red, the bpm hovers at 146, and my assigned finanzamt agent is wearing a mesh tank. link-and-build sequence initiated. in the writing world, we call this "immersive journalism." in the tax world, we call it "i dont know thats not my subject matter expertise."
in lighter news—on may 3, seed club x monad are hosting a mini app spotlight for the extremely online and the emotionally resilient during farcon. think show-and-tell meets venture speed dating meets experimental theater. brave builders will debut quests, consumer primitives, and unhinged use cases that until now were only quietely discussed in farcaster channels amongst 37 users. new realms unlocked. new delusions activated.
anyway, enjoy some mostly accurate reporting below.
xx, c
Seed Club x Monad are hosting a mini app demo day for FarCon in NYC on May 3rd. Supported by LayerZero. Join us.
Plastic Labs Raises $5.35M to Build the Personal Identity Layer for AI
Plastic Labs just announced a $5.35M pre-seed round led by Variant, White Star Capital, and Betaworks, with participation from Seed Club Ventures, Mozilla Ventures, Greycroft, and Differential Ventures. Their mission? Building critical infra for personal identity and alignment in AI.
At the center of it all is Honcho, a hosted platform that powers adaptive memory, social cognition, and deep personalization. It goes beyond chat logs to model users’ beliefs, emotional states, and communication styles—creating self-improving representations that agents can access on demand.
Why it matters: most LLM apps today are generic and forgetful. Honcho lets any developer build AI that’s truly attuned to its users from day one—without needing to own the full stack or lock in user data.
This is step one. Plastic’s vision extends to a networked identity layer where your Honcho profile travels with you—across apps, agents, and ecosystems. Personalized, portable, and user-owned.
We’re proud to back Plastic Labs as they reimagine AI from the user out.
kami kami kamigotchi
Lethe joined us to share updates on Kamagotchi, a fully onchain pixel-art strategy game set to launch later this month. The project began with the team’s original ambition to build a long-term decentralized virtual world. That vision eventually led to Kamagotchi, which emerged from the team’s early work on a larger MMORPG concept called Asphodel.
Kamagotchi centers around resource collection and PvP mechanics. Players deploy digital creatures to harvest materials across different environments, with the ability for others to attack and steal resources if left unmonitored. The gameplay combines risk management and real-time strategy, presented through a nostalgic, low-fidelity aesthetic reminiscent of classic multi-user dungeons. Resources collected in-game are tradable, forming the basis of a player-driven economy.
The game is being developed on Yominet, a custom appchain built with Initia, a Cosmos-based orchestration layer designed to support modular rollups. Yominet will serve as the foundation not only for Kamagotchi, but for future titles from Asphodel as the team gradually builds toward their original long-term vision.
Kamagotchi recently concluded its second testnet and closed a seed round, including participation from seed club, in March 2025. The mainnet launch will mark the beginning of the Yominet ecosystem and the next phase in Asphodel’s roadmap. Stay tuned for the next opp to get involved !
Tokenized Forums, AI Mods, and the Future of Posting
Subs.fun is what happens when Reddit gets tokenized and handed to an AI. Built on Solana, each subforum (“sub”) has its own token and AI mod (“subagent”) that posts, replies, and learns from user contributions. To join, you need 10,000 tokens, which are distributed on a bonding curve. Each day, the subagent rewards users for posting valuable content, creating a loop between contribution and ownership.
It’s part forum, part autonomous knowledge engine—turning internet communities into living, learning systems where human input directly trains the AI. The goal? Build subagents that become domain experts, fueled by collective intelligence and economic skin in the game.
The real challenge isn’t launching tokens—it’s aligning incentives so that value creation and speculation don’t cannibalize each other. Subs is trying. It’s early. But it’s the most interesting take we’ve seen yet on making forums fun—and valuable—again.
Beans, meanwhile, is taking a different approach: treating internet attention like a commodity. Each day, users bet on which website will generate the most heat in a 10-minute frenzy, with the winner getting turned into a tradable token. It’s Pump.fun meets prediction markets, but with clever game design: a shuffled early period where you can’t see who’s winning, and a vesting mechanism that penalizes instant sell-offs.
Founder Jaimin wants Beans to evolve into a social curation layer for the internet, where token holders can stake their picks on what matters. “Eventually, we want curators and tastemakers to capture value from their discoveries,” he explained. It’s a casino, but one where taste, timing, and originality can actually win.
Both Subs.fun and Beans are confronting the same big idea: how do we use tokens to reward participation without reducing every interaction to a transaction? The best systems won’t eliminate speculation—they’ll scaffold it around meaning, community, and actual contribution.
Three Person Unicorns
NFX just dropped a post about "three-person unicorns." The basic premise? AI is collapsing org structures so dramatically that tiny teams with the right tools can build unicorn-scale businesses.
Think of it like spinning plates—three talented people setting up AI systems for each aspect of their business, periodically revisiting to improve them and keep them spinning. Sales, marketing, customer service, accounting, legal, analytics—all running with minimal human intervention but producing maximal output.
"It's actually easier to just build a website than it is to wire up a Figma prototype," Nicholas pointed out. This flips traditional workflows completely. Why spend a month in design cycles when you can ship something in two days and see what happens? Fewer people means fewer meetings means less politics means faster decisions means more capital efficiency. It compounds in ways that create entirely new organizational physics.
We've already seen glimpses of this: Instagram had 12 employees when it sold for $1B, WhatsApp had 50 people at $21B. The difference now? AI extends this superpower to virtually any software business.
According to NFX, the killer team combo is now an "aggressive visionary CEO," a "numbers person," and a "words person"—all generalists capable of juggling multiple roles and product-managing AI tools. The words person doesn't need to write great content from scratch—they just need to recognize it when they see it. The numbers person turns data into insights. And the visionary CEO keeps the mission on track.
The irony? Despite widespread agreement about this future, most teams remain dramatically underinvested in AI systems and workflows. The initial effort to build these systems feels daunting compared to just hiring another person. But for those who commit, the compounding benefits could redefine what's possible with a small, high-agency team.
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#023 Someone Like You (Only Hotter)
On Doji, doppelgängers and The Substance
